Learn how to improve your Value Proposition!

17 February 09:00 - 10:30 CET

Info

Norwegian Energy Partners invites our partners to sign up for a webinar-series where you will learn about sales and marketing strategies and tools that can increase your company’s visibility, attract new prospects and qualified leads. These webinars are customized for B2B companies in the energy sector, in cooperation with  Leadify

In this webinar (No.1 of 6) we will address the importance of your company’s Value Proposition and provide specific advice on how to craft one that is unique. Through checklists and case studies, we will introduce tools to help you set up a more general value proposition, and how you can further tailor it to address specific customer needs.

Value Proposition

Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. A great value proposition could be the difference between losing a sale and closing it.

So how do you write a value proposition that's strong enough to lift conversion rates and sales? Although there is no universal template for a Value Proposition, there are some specific elements which all leaders, sales and marketing professionals can use to effectively define and communicate their products and services’ value to their customers.

Together we aim to answer key question such as:

  1. What is a Value Proposition?
  2. Why is a Value Proposition important to your company’s sales and marketing?
  3. What are the key elements of a great Value Proposition? Examples
  4. How to set up a general Value Proposition for your company? Guidelines
  5. How to customize your company’s Value Proposition for different customer needs, your website, sales meetings etc.

Who is it for?

We recommend this webinar to the top management and leaders within the areas of business development, sales, marketing, and communication.

Webinar Schedule:

17 February: Value Proposition

10 March: Digital Marketing & B2B Sales

24 March: LinkedIn/Social media

20 April: Webpages

19 May: Leads generation and increased sales potential through Google

9 June: Content Management

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Practical information

This webinar is for NORWEP -partners only and is part of a the webinar series Learn how to improve your digital marketing & B2B sales

You can register for the entire webinar series by clicking here.   The price for 6 webinars 1690,- NOK +VAT 

For signing up for this webinar only, please sign up for the event above. The price for a single session is 490,- NOK +VAT

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How to join the webinar 

Register as described above. The meeting will be made available for pre-registered attendants only and you will receive a link prior to the webinar.

The event will take place on the Webinar application Zoom.

When signing up for the meeting, you agree that Norwegian Energy Partners may register you as a participant with Zoom

You may attend the webinar by web browser in case company policy prohibits downloading the application

In case of any questions or need for technical support, please contact  Rosemarie Frigstad Luke